Sunday, February 27, 2011

The past two days have seen a lot of events on the NetEase comment approval of Warcraft

, The so-called experts and scholars, with management, there are celebrities, there are more WoW players, and really put up an impressive, it is fun, just out of the round-table interview with the portal, to read two , although in much, but at least show the degree of concern.

I considered publishing industry, and some experts would like, as the main points of this incident to be one focus of the analytical difficulties, want to make people see there is a prerequisite to judge calmly and objectively, so being used by do not know they are mice.

the first question, What is the subject of this matter?

called the main things is that we should discuss and judge what it is. There is always a lot of aspects, this is called cross as many different angles, but to talk, we should seize the subject.

main event Netease approval of Warcraft is World of Warcraft operator after the conversion, did not get the approval of Press and Publication Administration, and then began operating without authorization, which was returned to Press and Publication Administration for approval and notify the rectification.

This is the main event, so what means that online games market damages against Internet addiction, harm the interests of millions of online games, departmental interests of the dispute, for things like the Black Hand, called altered the idea of or called the cart before the horse, the impact of these may be things, but not the subject matter should not become the focus of discussion.

As for why would someone altered the idea, then we all need to pondering.

second question, the pre-approval and operational management is not the same thing?

we have to figure out what is the pre-approval, what is the operation and management, if not distinguish the two, it will on the people when some ulterior motive.

I do a metaphor, take a book to describe, in a book ISBN before an application for pre-approval, a book issued after the way of marketing approaches, pricing, etc., belong to Operations Management .

do not know understand this is not, that is, before the game on the line, game content, and operators of the audit, are pre-approval, this approval as long as you get a number on it, and then operations in the game there are operational issues with any problems, no longer is the processing problem, at present, the Press and Publication Administration is responsible for pre-approval, the Ministry of Culture is responsible for operational management, which is clearly not, as some experts say is the cross, even if there is nothing wrong with this division, that is to be optimized later, not now discuss the matter, so the Ministry of Culture officials and some experts say the management of Press and Publication Administration is ultra vires, it is a little bit with open eyes lie feel.

third question, and publication of online games have anything to do?

Some experts say that online games are interactive processes, and publishing are different, not published, this is intentional or not, the concept of confusion, misleading the masses know the truth.

Let us be clear, what is the concept of online gaming, which involves two meanings, one is the game content itself, one is the course of the game, experts say that the game process, not the game itself.

the game itself, no one involved in changing its content, is a complete publication, which includes images of the game, characters, action, props, play methods, etc., which is fixed, not a change, Press and Publication Administration audit of these elements which once open for everyone to see, it is published.

The on-line, the game after the players involved, the operation process of the game, this really is not called the publication, so should not belong to the jurisdiction of Press and Publication Administration.

fourth question, the same game, why change the operators have to approve?

fact not answer this question, for example everyone is clear.

do we compare with the drugs, a drug originally sold in a pharmacy, and now change to another company to sell, this enterprise is not the same to re-apply for the eligibility of the drug can sell it?

no doubt, is yes. Game operator is the same reason. Moreover, the introduction of this is a game, for the replacement of the operator, of course, should be re-approval. In fact, this is not a problem

, Netease since the Press and Publication Administration for approval, it shows that he is recognized that the approval process, or else why should I report?

fifth issue, who take the interests of millions of players as a bargaining chip?

sixth question, who deliberately provoked a dispute between departments?

seventh question, who incite the players know the truth?

These are meaningless question, leaving onlookers to think it their own.

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